A royally momentous week for Cheeky Chompers!
We cannot believe the whirlwind week we have had â perhaps the most exciting since our early days of pitching and securing trade deals! Whatâs been even crazier is that much of the reason for this weekâs celebration has been linked to our beloved Royal Family.Â
If youâd asked us 5 years ago how Cheeky Chompers and the Queen would be connected, you would have had two confused faces looking back at you :-/Â But having this week been bestowed (yesâŠâbestowedââŠhow posh are we?!) with the honour of receiving a Queenâs Award for Enterprise for International Trade, we can honestly say now that we have never felt so thrilled and proud to be captains of the Good Ship Cheeky Chompers!Â
The award recognises the success that we have achieved in moving into new export markets. You can imagine some of the challenges we have faced when introducing our brand to overseas markets. The cultural differences from one country to the next are of course one hurdle, not to mention all the differing testing requirements to ensure our products are 100% safe for every baby in every country. But we believed in our product and our brandâŠafter all, making parentsâ lives easier with #greatstuffthathelps is a pretty universal concept, right? It seems parents across the world agree! We canât wait to visit Buckingham Palace when it all becomes a reality!
Then came the birth of the Royal baby, and with it, the news of our launch of our latest design for our Neckerchew, Comfortchew and Cheeky Blanket â London Town! We thought our new playful print would be the perfect way to celebrate the little Princeâs arrival, and following this, our Neckerchew made a guest appearance on This Morning on their âBest Baby Gifts Fit for Royaltyâ feature. So thatâs a stamp of approval from the Queen AND Holly Willoughby all in one week!! Delighted? We should think so!! :-D
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