Blog Post

Cheeky Chompers Diary

Hi….  Its Amy here!  Well its been a busy few months since Julie’s last update in July.  My then 2 week old baby Darcy is now 15 weeks old (I have food in my freezer older than her!!).  So much has changed in the life of Cheeky Chompers as well as in the life of Darcy in the last 15 weeks!  They both just keep getting better and better, both give a huge sense of satisfaction and both give me sleepless nights!!  Darcy has started teething and is sooooo dribbly!  She is very lucky to have a wardrobe full of Neckerchews to match every outfit!!

In addition to John Lewis and Waitrose which we reported on in our July update, The Neckerchew is now stocked in JoJo Maman Bebe both online and in store, in Fenwicks and Bentalls and in Kiddicare stores. We are also in many lovely local baby boutiques across the UK.

It has also been an exciting few months internationally.  Since our last update, where we had put in place distributors in both Hong Kong and Slovenia, we now have distributors and retailers in the UAE, Belgium, Netherlands & Luxembourg, Taiwan and Switzerland as well as 3 stores in Australia.

To build on this international success, Julie headed over to Cologne to attend a big nursery industry tradeshow that takes place there each year, bringing retailers and distributors in from around the globe.  Our fantastic distributor in the Benelux, ISI Babyartikelen, invited us to join them and a selection of their other partners on their stand and introduced us to some great potential new retailers and distributors.  There are a couple of very exciting retail chains as well as 5 new international countries that we are in final discussions with – we will keep you posted!

So as you can see, both Cheeky Chompers and Darcy have been doing a great deal of growing in the past 15 weeks!

Juggling being a mum of an energetic 2 year old and a new baby as well as keeping up with all of the exciting developments with Cheeky Chompers has made for a busy summer and autumn.  Thank heavens for Julie (and a very supportive babysitting team!).  I’m sure many of you are in the same boat.

Having a new baby again has made me realise all of the products we rely on, on a daily basis, to keep our little ones happy and healthy and make life a little easier.  It has also inspired some new product ideas which Julie and I are keen to look at a little more closely over the next few months, so watch this space…!

We are also hoping to launch 3 new designs for a new girls, boys and a unisex Neckerchew, hopefully to be launched in December.  There are so many lovely designs we are hoping to engage your help to whittle it down to the final 3 – we will be back in touch about this in more detail soon.

We are heading down to London on 9th November to attend Plusher ‘London’s first ever luxury Mother, Baby & family show’ in the Royal Horticultural Halls ( for more details).  We would love to meet any of you there!  

Please come along and say ‘Hi’! It is always lovely to hear from you and see pictures of your little ones wearing their Neckerchew from all around the world !  Please keep in touch

Catch up soon

Amy & Julie x

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