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Dragon's Den

Amy and Julie designed their first product, the Neckerchew 13 years ago, when they were both on maternity leave from our previous jobs.

They saw a real gap in the market for a teething solution that would stay attached to the baby - so wouldn’t get dropped or dirty, and created the Neckerchew – the World’s first dribble bib with teether attached!


‘BBC’s Dragons’ Den (UK’s equivalent of Shark tank!) approached us to appear on the show which we did and the Dragons all gave Cheeky Chompers glowing endorsements, but did not invest due to our valuation. There were 4.1 Million viewers and it proved to be a fantastic brand awareness exercise
with over 30k people on our website within hours.’


‘It’s amazing the recognition that early appearance has brought us. We’re pleased to say that we smashed all the figures the Dragons’ dismissed within a year of business so we’re one of the ones
that got away! ‘


Our award winning Cheeky Chompers range is now twelve products strong, offering an innovative range of teething accessories, Multiuse products, Attachable blankets, Weaning sets and an adaptation of our Neckerchew for older children and adults with oral sensory stimulation needs.’

Multi award-winning brand, Cheeky Chompers now owned by Parnetease Innovations Ltd are now
the go to brand for parents looking for innovative baby products that are stylish , beautiful quality and designed to make parents lives just that little bit easier.

Designed by mums who really understand it’s the little things that can make the biggest difference in design and practicality for busy parents.